Technology has always been a huge driving force in the art and design fields. But ever since the introduction of personal computers in the 1980s and the advertising campaigns that went along with that advancement, technology has changed these fields at ever-faster rates.
Everyone who was watching the NFL Super Bowl in 1984 surely remembers the 60-second advertisement for the Apple Macintosh, with a woman hurling a hammer through a giant screen projection of "Big Brother." Those who weren't alive or were too young to remember have probably still seen or heard references to this ad, whether they know it or not. Even those who have never heard of the ad are still living in the aftermath of this advertising and technology breakthrough.
One of the most important lasting effects of the technological advancements of the ‘80s and ‘90s is the proliferation of advanced computer tools not only in offices, but in homes as well. From advertising agencies to the homes and offices of freelance artists and designers, the art and design industries were suddenly technology-heavy after the original personal computers were accessible to the public.
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