In its highest-quarter review, Louisville, Ky.-based software partnership Halfpricesoft.com announced a 60 percent greaten in sales over the first three months of 2010. The house credited this remarkable gain to a unexampled marketing strategy in which customers appliance the company's software for clear.
After several years of lackluster sales, software developer Halfpricesoft.com discovered TrialPay. By partnering through TrialPay's advertisers, Halfpricesoft.com customers master free download and license key toward the company's most popular software titles which time they purchase goods and services from the advertisers. The advertisers pay in quest of the software and license keys.
"We were presumptuous that the TrialPay partnerships would be good for business, but we had nay idea that it would achieve so monumental results," said Halfpricesoft.com caster Dr. Ge. "A 60 percent be augmented in sales is just phenomenal."
Halfpricesoft.com launched in 2003 through a focus on creating business software in favor of small businesses that is easy to learn and affordable concerning small businesses yet full-featured. The body found it difficult to market software being of the cl~s who a start-up, since customers were inconversant with the company, and sold and nothing else a handful of copies in its pristine year.
With the knowledge that their software offered features and scope comparable to high-end business software, Halfpricesoft.com offered a 30-sunlight free trial period for its products believing that when users tried the software, they would bring into being the value offered by Halfpricesoft.com and property the full-use license. While the free trial period did increase sales, they remained in a great degree below expectations.
In 2008, the troop produced a "Lite" version of its ezCheckPrinting software, through limited capabilities on some features, so as custom check designing. The copartnership offered the new product for manumit on software download sites and supported it with an intense press release campaign.
"Everyone likes unrestrained stuff," said Dr. Ge. "When we launched ezCheckPrinting Lite according to free, we suddenly started getting hundreds of downloads each month."
But while downloads of the released software were plentiful, conversions to the abounding-featured paid version were minimal. The probe for an effective marketing solution continued.
Seeing that munificent software was popular with small-employment customers, Dr. Ge and his team looked on this account that a way to utilize this sturdy marketing tool that would result in sales on this account that their premium products. The answer came in after the proper time 2008 when they discovered TrialPay.
With TrialPay, Halfpricesoft.com is talented to offer the full-featured recompense version of ezCheckPrinting and its other software titles during the term of free when customers purchase a yield from another company. In 2009, the congregation ceased to offer the "lite" rendition of ezCheckPrinting and used TrialPay to make an ~ the product for free. TrialPay advertisers pay concerning the software when customers purchase their products or services.
"We betray thousands of copies each year things being so," said Dr. Ge. "It's a gain over-win-win-win situation: the customer gets free product, we make sales, the TrialPay advertiser makes sales, and TrialPay gets commissions."
Currently, Halfpricesoft.com offers separate products for free through TrialPay, including:
- ezCheckPersonal special check writing software
- ezTimeSheet, computer-based time clock software as antidote to tracking employee hours
- blank check line for use with ezCheckPrinting, ezPaycheck and ezCheckPersonal software
- cravat for printing W2, W3, 1099 and 1096 forms
About Halfpricesoft.com
Based in Louisville, Ky., Halfpricesoft.com is a developer of tribute and financial software for small occupation that is affordable and easy to employment, requiring little to no learning bend.. Halpricesoft.com titles include ezPaycheck, ezCheckPrinting, ezCheckPersonal, ezTimeSheet, ezW2, and Accu2000 Barcode Printing Software.
The body website at www.halfpricesoft.com likewise contains resources and links to help small businesses with their payroll, accounting and task reporting needs.
Source:
http://www.1888pressrelease.com/halfpricesoft-com-boosts-at the outset-quarter-sales-60-by-giving-a-pr-296683.html
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